海口房地产市场年度研究报告2017年易居研究

海口房地产市场年度研究报告-12--年-易居研究

目录
前言.................................................................................................................................................4
第一章十大事件.............................................................................................................................5
一、政策类...............................................................................................................................5
二、市政类...............................................................................................................................7
三、市场类...............................................................................................................................8
四、企业类.............................................................................................................................10
第二章背景篇...............................................................................................................................14
一、经济环境分析.................................................................................................................14
二、政策环境分析.................................................................................................................17
第三章市场篇...............................................................................................................................25
一、土地市场.........................................................................................................................25
二、住宅市场.........................................................................................................................43
三、商业市场.........................................................................................................................62
第四章产品篇...............................................................................................................................65
一、产品综述.........................................................................................................................65
二、新盘分析.........................................................................................................................66
三、经典案例.........................................................................................................................71
第五篇营销篇...............................................................................................................................82
一、营销综述.........................................................................................................................82
二、营销分析.........................................................................................................................83
三、经典案例.........................................................................................................................88
第六章区域篇...............................................................................................................................96
一、秀英区.............................................................................................................................96
二、龙华区...........................................................................................................................102
三、美兰区...........................................................................................................................107
四、琼山区...........................................................................................................................112
第七章- 年房地产市场走势预测.......................................................................................116
一、- 年大势趋向.........................................................................................................116
二、市场走势预测...............................................................................................................118
三、区域走势预测...............................................................................................................121
四、产品类型走势预测.......................................................................................................122
五、产品档次走势预测.......................................................................................................124
六、企业信心预测...............................................................................................................125